"If it doesn’t exist, I’ll invent". This is Lucia Russo’s daily motto!
Lucia Russo, born in 1987, Alumna Ambassador of the international fashion school Istituto Marangoni, is called “New Talent” by the National Chamber of Italian Fashion - after the international Next Generation contest in 2012 - becoming “Made in Italy Flag” on the catwalk of Mercedes-Benz Fashion Week of Amsterdam and Warsaw from 2013 to 2015, with special mention from Mercedes Benz Fashion Week Mexico City after the debut in the official calendar Milan Fashion Week. Recognized her creative “genius” by Pitti Immagine and Alta Roma, Lucia grows her professionalism near the creative directors and head designers of Aquilano.Rimondi, Alexander McQueen and Maliparmi, signing special illustrations for Roberto Cavalli and his 40th Anniversary in Fashion Industry and an exclusive textile design project for Max Mara Fashion Group. In 2015 she puts in practice her experience as Fashion Design Lecturer at Istituto Marangoni Milano Campus and at the same time Thomson Reuters, managing fund of Dubai Industry and Economy Chambers, selects Lucia as innovative influencer. The interest of Middle East players calls her to showcase on Heya Arabian Fashion Exhibition, Qatar Fashion Week powered by Qatar Tourism Authority and the partners "Sheikha Hub" and "Design Creations". 2018 is the year that sees the debut of Lucia Russo in China: Shangtex, responsible holding of Shanghai Fashion Week and “Mother of Chinese Industry”, selects Lucia as new upcoming designer and Alumna Ambassador of Istituto Marangoni for the International fashion project TOP 100 DESIGNERS.


Lucia Russo creates her Urban Couture concept in 2014 inspired the OP ART of Victor Vasarely and innovating by exclusive textile design techniques, whose know-how allows the saving of water and materials promoting a techno-couturier lifestyle. The Vision of her Millennial and Zettabyte target combines the practice of street-style as a blackboard on which to note claims of the discovery of themselves, in a gathering of patches, tapes and trimmings that mark the passage from tropical places to urban destinations, stories to live matching modernity and vintage recall. The creative expression of de-structured elements creates the "dissimilar concept" that puts together menswear and womenswear tailoring influences.